The Door Has Been Opened.

The Super Bowl drew millions of viewers. Between the blackout, the close ending and the commercials, honestly, I think it was one of the most entertaining Super Bowls I have ever seen. I always watch to see the commercials as I am what you might call an advertising nerd. I find it fascinating what techniques the big leagues pull out to get attention in the market. 

My post today isn’t a rant about how awful the Go-Daddy commercial was, how Beyonce rocked the half-time show or how freakin’ hilarious and entertaining the twitter-verse was during the blackout, but rather it is about one commercial that to me changed the world just a little. 

The God Made A Farmer commercial was hands-down the most talked about commercial. The surprise element, the tone, the simplicity, the placement in the game… everything about it was perfect. 

As a born-and-raised farm girl I have grown up in agriculture. Drowning in work, covered in dirt and living off the land I watched my mom and dad work endless hours doing something they loved. Never complaining about the hard work, never giving in to the burdens of winter weather or rainy springs and never taking no for an answer they still truck through the days working to feed people and themselves. 

I have always been a Chevy fan, I even drive a Silverado myself, but what Dodge did here is quite awesome. Agriculture is overlooked. Farmers and ranchers are overlooked. This commercial however, was not overlooked. Whether you loved it or hated it… you saw it. That’s half the battle of getting people to think about their food, just getting them to see who is behind it. A hurdle has been jumped thanks to Dodge. I sincerely think that even though most people are FIVE generations removed from production agriculture that there is a little farmer in us all. Farmers are who feeds us, farmers are our history and our future. It is a common ground every single person can and should support. 

The commercial opened the door. I think it is now time for people in the agriculture community to jump at this opportunity to educate and gain support. Doesn’t matter your religion. Doesn’t matter your race. Doesn’t matter if you like Taylor Swift or not. We all eat. We all need farmers and agriculture. Share this video and share your love for hardworking farmers and ranchers all over the world.